Too often, organizations are made to believe the internal business analytics capabilities will soar with the implementation of business analytics software from the established software houses.  However, business analytics software is far from a crystal ball that provides bias free answer to any business questions, be it operational, tactical or strategic in nature.

Most organizations are drowning in the data so richly available due to advancement of technology, but they are at the same time thirsting for the relevant information to support key decisions.  Business managers are often overloaded with the fat ring-binder files containing every conceivable reports that might be useful.  These often are broad-based and not focused analysis that will drive action to increase value for the organization.

Our Core Principle 1: Link Information to Value and Performance Drivers

"Data and information are not useful on their own.  Indeed they cannot be turned into knowledge or wisdom unless you have questions you want to answer.  When you have a question, you can then use data to turn it into knowledge and learning.  Without questions, there can be no learning, and without learning there can be no improvement.”
Bernard Marr, The Intelligent Company – Five Steps to Success with Evidence-Based Management

The first core principle of our approach to business intelligence is to link the entire information lifecycle to the important drivers of value and performance – that is, what is critical for decision-support purposes.  As Stephen Covey’s 2nd habit for highly effective people, “Begin with the end in mind”, same principle applies to business intelligence.  If you do not know what business questions that you want answers to, you cannot expect any business analytic tool to provide meaningful information.

Knowing the business questions that you want answer to will help organization reconsider from building the largest database it could, to one of building the “right and focused” data storage that would give useful information that matters most to the organization in identifying the value drivers and performance indicators.
Our Core Principle 2: Get the Full Picture from Multiple Differing Perspectives

Our second core principle to business intelligence is to get the “full picture”.  It is very dangerous to look at outcome of the analysis in isolation and/or out of context.

The childhood story of “The blind man and elephant” reminds us that the reality may be viewed differently depending on which part of the elephant you are examining, hence providing a very narrowing understanding of the subject matter.  

The only way to get “the full picture” is to examine as many parts of the elephant as possible and then analyse, and so make sense of, all differing perspectives, insights and observations that the multiple examinations provide.
Our Core Principle 3: Validate “New Insights”

Our third core principle requires all new “insights” or “wisdom” extracted from the data analysis to be validated against the understanding and experiences of the subject matters.  

In many instances, the new “insights” extracted might be distorted due to isolated analysis or simply attributed to inappropriate data usage (Core Principle 2).  Hence, such validation is critical to ensure the organization theorize based on true facts.